The road to e-commerce in the fence industry

       Twenty years ago, the modern guardrail industry was gradually introduced into China. At that time, it was basically processed for European and American customers, low-cost materials and labor, simple production technology, and sold abroad at very low prices. State-owned foreign trade companies have acted as intermediaries, and at one time the Chinese people took pride in earning foreign exchange by exporting such products. The guardrail and wire mesh products have become hot products overseas, and have achieved the domestic Anping wire mesh and Changzhou guardrail. Nowadays, Anping has become a well-known hometown of wire mesh in China. In addition to the wire mesh and welded wire mesh for exporting foreign buildings, there are also various kinds of foreign-used farms, highways, and a large number of fences used in airports. Changzhou in the south is also known for its production of guardrails. In the early years, the welded pipe guardrails were gradually upgraded to various types of products such as detachable guardrails, plastic steel guardrails and PVC guardrails. Of course, the market is still mostly in Europe and the United States, and basically all of them are controlled by foreign trade companies.

　　With the continuous construction of the domestic real estate market, traffic engineering and port airports, it has brought unprecedented opportunities for the development of the guardrail industry. It is understood that the domestic fence market has a demand of nearly 10 billion, and the production capacity has reached 50 billion. The market situation of oversupply indicates that the market is fiercely competitive. The current sales model still stays in the traditional marketing, bidding and other methods. As the Internet matures, the e-commerce sales of guardrail products are blank.

E-commerce has already rang in China in the spring. In other industries, many business websites have broken out and competed, such as the car on the Yabao auction site. And more websites are gnawing their teeth, accumulating strength, and preparing for an opportunity to wait under the calm surface. However, e-commerce is not a patent of a few ICPs. She will form an industrialized structure and revolutionize human civilization. E-commerce will be favored by the general public because of its infinite space time, simplicity of intermediate links, and convenient and fast shopping, which will have a profound impact on business operations in the whole society. Forward-thinking businesses operate not only today, but also should prepare for tomorrow early, and look at the situation anytime and anywhere to be ahead of their opponents.

The involvement of the fence industry in e-commerce is the general trend. The industry is becoming more and more transparent. Regardless of price, management and technology, the requirements for guardrail enterprises are getting higher and higher, and each manufacturer is fully transforming and improving. On the platform of e-commerce, buyers can have more choices and space, and face a large number of manufacturers, can make targeted choices. According to the data on the platform, there is a clearer understanding of the brand, product, region and price. Many choices will help better companies to stand out and give buyers the choice they want.